not my hype
institut für zukünfte
How can we deal with the scarce resources of our planet in such a way that they are preserved for future generations?
A complex question, the answer of which we see in a profound change in our production and consumption practices, away from a “throwaway culture” towards a circular economy or “culture of enough” in which less is wasted and more is reused. The ifz 2019 dealt with this topic.
The focus was on people's clothing, as this is something with which everyone has points of contact (in the truest sense of the word) and discussion spaces can be examined on a small scale for each person as well as on a large scale, for example in business or politics.
We called the project NotMyHype, based on the frequently changing trends and collections in the fashion industry and wanted to make it clear that our project goal was to research and examine alternatives.
"Time and again people buy things they don't need with money they don't have, in order to impress people they don't like."
- unknown
Global consumption of material goods has more than tripled since 1970, and the trend is still rising. A development that will show us the planetary limits of our earth already today, but even more so in the future.
Global consumption of material goods has more than tripled since 1970, and the trend is still rising. A development that will show us the planetary limits of our earth already today, but even more so in the future.
"German consumers buy an average of 60 pieces of clothing a year - but only wear them half as long as they did 15 years ago."
- Greenpeace
There are various sustainability strategies that are important with regard to clothing and how it is used: If one were to classify them into the categories of efficiency, consistency and sufficiency, it becomes clear that a lot has been developed in recent years, especially in the area of consistency.
Initiatives such as Cradle to Cradle offer design concepts that keep items of clothing in the cycle of use for as long as possible. Most recently, the German fair fashion brand ArmedAngels drew attention to a new kind of circular economy with the “Circ Tee”. There are also many products made from recycled materials, such as a backpack made from banana fibers or a bag made from old truck tarpaulin.
There are various sustainability strategies that are important with regard to clothing and how it is used: If one were to classify them into the categories of efficiency, consistency and sufficiency, it becomes clear that a lot has been developed in recent years, especially in the area of consistency.
Initiatives such as Cradle to Cradle offer design concepts that keep items of clothing in the cycle of use for as long as possible. Most recently, the German fair fashion brand ArmedAngels drew attention to a new kind of circular economy with the “Circ Tee”. There are also many products made from recycled materials, such as a backpack made from banana fibers or a bag made from old truck tarpaulin.
Swell:
Sustainability goals
Careelite
Greenpeace
Fashionunited
Cradle to Cradle